Six Reasons why you should have Video Testimonials on your web site.
1. 83% of all holiday shoppers are influenced by customer reviews. We all know that people don't go to the internet to read, so capture your customers on video raving about your product or services. Remember, for best results, hire a professional video production company like Digital Rain, llc to present the most engaging video message.
2. High product rating will increase likelihood of purchase for 55% of consumers. In addition, web users are 53 Times more likely to click through from a search engine result page to one that has video. More visitors to your site, mean more potential for sales.
3. By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing.
4. When making purchase decisions, US Internet users trust recommendations from people they know & opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media. People will trust them more when they can see them presenting their testimonials.
5. 84% of consumers said they were more likely to check online for compared to twelve months ago. The more that people check online, the more important is to appear higher in search engine results. Video on your web site will do that. Web surfers are also more likely to click through to a web site with video, than one without.
6. A survey of 1,000 online shoppers found that, while 46% of e-shoppers find value in product recommendations from their friends, 47% look to onsite customer reviews when making a decision. So just as many people trust complete strangers as much as their own friends. These are for written testimonials, not video testimonials which have a lot more impact.
So what are you waiting for? Grab your best customers, and lets get them on video raving about your business, and upload them to your web site! Call (317) 563-1208 for more information!
References:(ChannelAdvisor "Consumer Shopping Habits Survey",
August 2010)(eConsultancy, July 2010)(Rubbermaid Case Study, April
2010.)(Forrester, March 2010)(Nielsen Online, April 2009)(Retail
Bulletin, October 2009, BuzzJoy.net)